Flipkart has officially introduced Flipkart Black, its latest subscription program designed to directly compete with Amazon Prime. Unlike its previous offerings, Flipkart Black aims to deliver not only shopping perks but also entertainment value, thanks to the inclusion of a free annual YouTube Premium subscription.
With this move, the Indian e-commerce giant is signaling its ambition to offer a more holistic experience by blending online shopping benefits with digital entertainment.
Pricing and Introductory Offer
The Flipkart Black membership is priced at ₹1,499 per year, but customers can currently subscribe at a special introductory price of ₹990.
For comparison:
- Flipkart VIP costs ₹799/year, positioned as a mid-tier option.
- Flipkart Plus is a free loyalty program, with Silver status unlocked after 10 orders and Gold after 20 in a year.
Clearly, Flipkart Black sits at the top of the pyramid, catering to frequent shoppers who want premium benefits.
Key Benefits of Flipkart Black
Subscribers get access to a wide range of perks across shopping, rewards, and lifestyle, including:
- 5% SuperCoins cashback (up to ₹100 per order).
- Faster SuperCoins earnings, up to 800 per month.
- Extra discounts, with an additional 5% off orders up to ₹1,000 using SuperCoins.
- Free annual YouTube Premium subscription, valued at ₹1,490.
- Exclusive deals on premium gadgets.
- Early access to Flipkart’s mega sales.
- 24/7 priority customer support for faster issue resolution.
- Travel perks, including flight cancellation and rescheduling on Cleartrip for just ₹1.
YouTube Premium: The Game-Changer
The standout feature of Flipkart Black is the inclusion of YouTube Premium, which offers ad-free viewing, background play, and access to YouTube Music.
With Amazon recently adding ads to Prime Video, Flipkart’s bundled YouTube Premium could prove to be a major draw for consumers seeking uninterrupted streaming. For many, this single benefit offsets the entire cost of the subscription.
Refund and Cancellation Policy
One important detail: the Flipkart Black membership fee is non-refundable. Once purchased, it cannot be canceled, and the bundled YouTube Premium account is non-transferable, tied to a single Google account for a year.
Flipkart Black vs Amazon Prime
Both Flipkart Black and Amazon Prime are priced at ₹1,499 per year, setting up a head-to-head competition.
- Amazon Prime includes Prime Video, Prime Music, fast/free delivery, and early sale access. However, with ads now part of Prime Video, its entertainment value has diminished in the eyes of some users.
- Flipkart Black focuses on strong shopping rewards and the YouTube Premium bundle, potentially offering greater appeal to digital-first consumers.
Meanwhile, Flipkart VIP seems positioned to challenge Amazon Prime Lite, with more affordable shopping benefits but without bundled streaming content.
Launched earlier this year, Flipkart Black reflects Flipkart’s push to challenge Amazon Prime by offering exclusive shopping perks, discounts on top gadgets, and uninterrupted digital entertainment through YouTube Premium.
At its introductory price of ₹990 per year, Flipkart Black stands out as a value-packed subscription for frequent shoppers who also want an ad-free streaming experience.