Reliance Jio, India’s largest private telecom operator, has rolled out a new prepaid recharge plan aimed at budget-conscious users. Priced at just Rs 369, the plan comes with an extended 84 days of service validity, making it an attractive option for users who rely on basic connectivity without the need for heavy data consumption.
However, before opting for this plan, it’s important to understand who it is designed for and what it offers.
Jio Prepaid Plans: Smartphone vs JioPhone Users
Reliance Jio offers two distinct categories of prepaid plans. The first includes regular prepaid plans meant for smartphones, while the second category is specifically designed for JioPhone and JioBharat devices. The newly launched Rs 369 plan falls under the JioBharat category, meaning it will only work on Jio’s 4G-enabled keypad phones.
These devices are targeted at users who prefer simple phones with essential features such as calling, messaging, and limited internet access. The plan is ideal for those who do not require high-speed data or smartphone-specific benefits.
Reliance Jio Rs 369 Plan: Benefits and Validity
The Rs 369 prepaid plan keeps things straightforward while offering solid value for money. It includes:
- Unlimited voice calls
- 300 SMS
- 0.5GB of data per day, totaling 42GB
- 84 days of service validity
Although the core benefits such as data and SMS are valid for 28 days, the overall service validity extends to 84 days, ensuring uninterrupted network access for a longer duration. When broken down, the plan effectively costs just Rs 4.39 per day, making it one of the most affordable long-term recharge options available for keypad phone users.
Since JioPhone and JioBharat users typically do not consume large amounts of data, the daily 0.5GB data cap fits perfectly with their usage patterns on Jio’s 4G network.
Jio’s Long-Term Strategy With JioBharat
Beyond affordability, the JioBharat ecosystem plays a key role in Reliance Jio’s long-term growth strategy. By offering low-cost devices and prepaid plans, Jio continues to onboard millions of users who are still using keypad-based phones.
These customers can later transition to smartphones while staying within the Jio network, helping the company retain its user base. However, since these plans are priced aggressively, they contribute less to Jio’s average revenue per user (ARPU) compared to smartphone plans.
Jio typically refreshes its prepaid offerings for JioPhone and JioBharat users around the time of the India Mobile Congress (IMC), and the Rs 369 plan appears to be part of this annual update cycle.
Final Thoughts
The Jio Rs 369 prepaid plan is a practical and cost-effective solution for users who rely on basic mobile services. With long service validity, unlimited calling, and sufficient data for everyday needs, it reinforces Jio’s commitment to expanding digital connectivity across all user segments in India—especially those still using feature phones.