Asus has expanded its laptop portfolio in India with the launch of a new lineup of AI-powered Zenbook and Vivobook devices, reinforcing its focus on next-generation computing driven by artificial intelligence. The newly announced models include the Zenbook S16 (UM5606GA) and Zenbook 14 (UM3406GA), alongside a refreshed Vivobook range featuring the Vivobook S16 (M3607GA), Vivobook 16 (M1607GA), Vivobook 15 (M1502NAQ), and Vivobook 16 (M1605NAQ).
At the heart of Asus’s latest premium Zenbook laptops is the AMD Ryzen AI 400 series processor, paired with dedicated Neural Processing Units (NPUs) capable of delivering up to 50 TOPS (trillion operations per second) for AI-related workloads. This hardware combination positions the new Zenbooks firmly in the era of Copilot+ PCs, designed to handle on-device AI tasks more efficiently while improving battery life and overall performance.
Zenbook Price and Availability in India
Asus has confirmed that the Zenbook S16 and Zenbook 14 will officially go on sale in India starting February 12, with pre-orders already live.
- Zenbook S16: Starting at ₹1,69,990, available through Asus Exclusive and Hybrid Stores, ROG Stores, the Asus eShop, Amazon, and other authorised retailers.
- Zenbook 14: Starting at ₹1,15,990, available exclusively via Amazon and the Asus eShop.
To sweeten the deal, Asus is offering a limited-time pre-booking promotion valid until February 11. Customers can access benefits worth ₹5,599 for just ₹1, which includes two years of extended warranty and three years of accidental damage protection—an attractive incentive for early buyers.
Zenbook S16 and Zenbook 14: Key Specifications
The Zenbook S16 stands out as Asus’s flagship AI laptop in this launch. It is powered by the AMD Ryzen AI 9 465 processor, supported by a 50 TOPS NPU, making it ideal for demanding AI workloads and productivity tasks. The laptop features an ultra-slim metal chassis finished in CeraAluminum, measuring just 11 mm thick and weighing 1.5 kg.
Its visual experience is driven by a 16-inch Lumina OLED display with 3K resolution, a 120 Hz refresh rate, 100% DCI-P3 colour coverage, and Dolby Vision support. Audio is handled by a six-speaker Dolby Atmos system, while Asus claims up to 23 hours of battery life, making it suitable for both creators and professionals on the move.
The Zenbook 14, meanwhile, offers a more compact form factor without compromising on AI capabilities. It runs on the AMD Ryzen AI 5 430 processor, also paired with a 50 TOPS NPU. Measuring 14.9 mm thick and weighing just 1.28 kg, it is designed for portability.
The laptop features a 14-inch full-HD+ OLED touchscreen with HDR support and full DCI-P3 colour accuracy. Asus claims an impressive 25 hours of battery life, along with thoughtful additions such as a dedicated Copilot key and the NumberPad 2.0, enhancing both productivity and usability.
Vivobook Series: Price and Availability
Alongside the premium Zenbook lineup, Asus has also announced the arrival of its new Vivobook range, aimed at a wider audience seeking performance at more accessible price points. Prices for the Vivobook series start at ₹62,990, with sales beginning on February 12 via Asus stores, Flipkart, Amazon, and other retail partners.
- Vivobook S16 (M3607GA): Starting at ₹1,04,990
- Vivobook 16 (M1607GA): Starting at ₹87,990
- Vivobook 15 (M1502NAQ): Starting at ₹62,990
- Vivobook 16 (M1605NAQ): Launching in the first week of March
Vivobook Technical Highlights
The Vivobook S16 brings AI features to the mainstream, powered by an AMD Ryzen AI 400 series processor with a 50 TOPS NPU. It features a full-HD+ OLED display and is claimed to offer up to 23 hours of battery life, making it a strong option for students and professionals alike.
The Vivobook 16 (M1607GA) runs on an AMD Ryzen AI 7 445 processor and features an MIL-STD 810H-certified chassis, ensuring durability for everyday use. The Vivobook 15 is equipped with an AMD Ryzen 7 processor, a 15.6-inch Full HD anti-glare display, a 180-degree hinge, up to 16GB DDR5 RAM, and PCIe 4.0 SSD storage.
Another Vivobook 16 variant (M1605NAQ) also features an AMD Ryzen 7 chip, a 16-inch full-HD+ NanoEdge display, up to 16GB DDR5 memory, and up to 1TB PCIe 4.0 SSD storage, catering to users who need more screen space and storage flexibility.
A Strong Push Toward AI-First PCs
With this launch, Asus is clearly signaling its commitment to AI-first computing in India. By combining AMD’s Ryzen AI processors, powerful NPUs, OLED displays, and long battery life across both premium and mainstream segments, Asus aims to appeal to a broad range of users—from creators and professionals to students and everyday consumers.
As AI features become increasingly central to modern workflows, the new Zenbook and Vivobook laptops position Asus as a key player in shaping the future of intelligent, efficient, and portable computing.