Vivo has been teasing it for some time, but now it’s official—the Vivo X300 Ultra is coming to India, and it won’t be arriving alone. The company is also preparing to launch the Vivo X300 FE, with both devices already appearing on official listings and platforms like Flipkart. That kind of visibility usually signals an imminent launch.
What’s interesting is that Vivo isn’t significantly altering its strategy for India. Both devices closely mirror their global counterparts in design and positioning, suggesting confidence in their current formula.
Familiar Design, Clear Camera Focus
If you’ve seen the Chinese variants, the design will feel instantly recognizable. The X300 Ultra retains its large circular camera module—a bold visual cue that underscores its photography-first identity. Meanwhile, the X300 FE takes a more conventional route with a horizontal pill-shaped camera layout, aligning with mainstream flagship aesthetics.
Photography is clearly at the core of both devices. Vivo continues its collaboration with Zeiss, which remains a central part of the brand’s imaging pitch.
External Lens Kit: Ambitious or Niche?
One standout feature of the X300 Ultra is its support for an attachable external telephoto lens. This accessory is designed to extend zoom capabilities beyond what’s typically possible on a smartphone.
It’s not something commonly seen in mainstream devices, and it hints at Vivo targeting photography enthusiasts who want more flexibility. Whether users will actually carry and use such an accessory regularly remains uncertain—but the intent is clear. Vivo is aiming to differentiate itself in mobile photography.
Triple Cameras on Both Models
Both the X300 Ultra and X300 FE are expected to feature triple rear camera setups enhanced with Zeiss optics.
The Ultra is positioned as the more aggressive camera-focused device, while the FE appears to be a slightly toned-down version that still delivers on the same core concept. The FE is also expected to arrive in multiple color options, with green already teased.
Performance and Battery: No Surprises
On the performance side, the X300 Ultra is powered by Qualcomm’s Qualcomm Snapdragon 8 Elite Gen 5 chipset, paired with a massive 6,600mAh battery.
The X300 FE isn’t far behind, featuring the Snapdragon 8 Gen 5 and a 6,500mAh battery. On paper, both devices promise strong performance and long battery life, complementing their camera capabilities.
Pricing संकेत: Premium Positioning
The X300 Ultra has already launched in China starting at CNY 6,999 (roughly Rs 95,000), with higher variants exceeding Rs 1 lakh. Meanwhile, the X300 FE—previously launched in Russia—starts at around Rs 71,000.
Indian pricing may vary slightly, but these figures provide a solid indication of Vivo’s intended positioning in the premium segment.
What This Launch Really Means
Vivo is doubling down on its identity as a camera-focused smartphone brand. The X300 Ultra is unapologetically built around photography, from its oversized camera module to its external lens support.
The X300 FE, on the other hand, brings that same philosophy to a slightly more accessible price point.
The real question isn’t what these devices offer on paper—it’s whether Indian consumers are ready to embrace a more modular, photography-heavy smartphone experience.